Starring over 800 international performers and engaging over 200,000 audience members, with only a handful of tickets unsold across the run, this year’s Show has proven to be one of the Tattoo’s most successful to date thanks to continued partnerships and a loyal customer base.
The loyalty of its valued customer base, the continued support from the Festival Edinburgh partners, plus a wider collaboration with many of the city’s stakeholders has all contributed to a successful August for the Edinburgh event.
The Tattoo’s emphatic run was all set against the challenging backdrop of navigating the Cost-of-Living crisis, for both the business and audiences, while also recovering from the ongoing challenges of reduced income during the Covid pandemic, as it delivered its second year of the Tattoo’s bold new brand proposition, Performance in a New Light.
The continued investment and enhanced offering of the Tattoo, including a variety of new hospitality packages and experiences, coupled with the ongoing support from its official supporters including Presenting Partner, Innis & Gunn, has also allowed the Tattoo to continue to grow, evolve and diversify as a business.
International performers from across the globe – including Norway, Switzerland, Trinidad & Tobago, the USA, and homegrown talent from around the UK – dazzled and delighted audiences with performances ranging from Highland dance, fire breathing, to marches performed to tunes from contemporary video games, all underpinned with the strong military heritage and precision that the Tattoo has made its celebrated name on.
In a Royal Air Force lead year, the Tattoo hosted seven fly pasts during the August run, which included the RAF Aerobatic Team, the Red Arrows, taking to the skies above Edinburgh Castle.
With the triumphant conclusion of the 2023 Show Stories, the Tattoo team is already getting set to lead audiences onto the next performance with Journeys. The 2024 Show will transport audiences on an international cultural journey, bringing together the voices and stories that connect the cast, audiences, and cultures of the Tattoo. Tickets for Journeys are now on sale, with the first 25,000 tickets available at 2023 prices.
Jason Barrett, Chief Operating Officer of The Royal Edinburgh Military Tattoo, said: “The success of this year’s Tattoo is measured in many ways but nowhere more so than in the faces and genuine emotion expressed by those who attended. Stories was the Tattoo’s latest atmospheric spectacular enjoyed by almost a quarter of a million people, illuminating on Edinburgh Castle and filling the capital city’s August nights with the skirl of the massed pipes and drums. We couldn’t be prouder of the team for yet another great performance.”
“But as one chapter closes, another begins, and the team has already embarked on planning next year’s Show, Journeys. Tickets for the 2024 Show, Journeys are on sale from today (28 August 2023), and we are delighted to offer the first 25,000 tickets secured at 2023 prices to ensure as many people as possible get to experience watching the Tattoo live. Book now – you won't want to miss it.”
Journeys will run from 2–24 August 2024, and as always, will feature the military at the heart of the showcase. Audiences can expect the magnificent sounds of the Massed Pipes and Drums filling up the Esplanade alongside performances from the incredibly talented Tattoo Pipes and Drums and Tattoo Dancers. International acts will join the 2024 line up bringing new cultures and vibrancy to this sought-after spectacle. Further details about Journeys will be announced in the coming months.
Tickets are on sale now for the 2024 performance and can be purchased online or on the phone on 0131 225 1188.