Tartan Takeover in New York City
Scotland arrived in style in New York this week, with specially wrapped tartan taxis and Tattoo Performers taking to the streets of Manhattan as part of NYC Tartan Week.
Posed against the Manhattan skyline, The Royal Edinburgh Military Tattoo helped bring Scotland’s culture to life ahead of the NYC Tartan Day Parade on 6th Avenue this Saturday, led by Outlander star Sam Heughan as Grand Marshal.
The activity forms part of VisitScotland’s work to promote Scotland in its largest international market, using NYC Tartan Week to inspire US audiences to plan a trip.
Tartan Day (April 6) is celebrated across the United States, recognising the longstanding cultural and historical ties between Scotland and the US. NYC Tartan Week builds on this national moment, culminating in the NYC Tartan Day Parade.
Cat Leaver, Director of Strategy and Creative Intelligence at VisitScotland, said:
NYC Tartan Week, building to the Tartan Day Parade, is a strategically important opportunity to focus attention on Scotland in our largest international visitor market, where there is strong potential for growth. It provides a platform to showcase what makes Scotland a must-visit destination.
Alan Lane, Creative Director of the The Royal Edinburgh Military Tattoo said:
The Royal Edinburgh Military Tattoo is proud to represent Scotland on the global stage and Tartan Week provides a fantastic opportunity to connect with audiences in New York.
Bringing a taste of the Tattoo to the city showcases the world-class creativity and talent that visitors experience whenever and wherever they are in Scotland.
Are you answering the call from the USA? Tickets for our 2026 Show, A Call To Gather are now available to buy online or via the phone on (+44) 131 225 1188.
10 April 2026